Mar 05 2008
Airborne — Nothin’ More Than a Vitamin
In the middle of a cold last year, I took the recommendation of friends to rely on Airborne to either stop the cold in its tracks or give it a much shorter run. My cold ended up being relatively mild and I, in turn, became another mini-spokesperson for the fizzy cold-fighting tablets.
During the start of two other colds, I took it again with no results. I was beginning to think the first time was a fluke. Turns out, it was.
Although Airborne contains 100 percent the daily recommendation dosage of vitamins A and E and more than 150 percent of Vitamin C, along with a mix of herbal extracts, a clinical trial for the product which claimed to “boost your immune system to help your body combat germs” has no more benefit beyond the effect of a placebo.
According to the report — “Airborne is basically on overpriced, run-of-the-mill vitamin pill that’s been cleverly, but deceptively, marketed.”
Sued for false advertising, the company has settled the lawsuit for a payout of $23.3 million. You are entitled to receive payment for up to six bottles of Airborne without proof of a receipt. Go here to make your claim. And maybe this should serve as a warning — stick to vitamins and not some savvy marketing ploy lurking in the drugstore aisle.
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